The idea of going door-to-door selling Bibles is hardly one that you imagine can be particularly lucrative, and yet there are plenty of people we see doing just this in the seminal late-60s documentary Salesman (another film from the Maysles brothers and Charlotte Zwerin, predating by a couple of years their Gimme Shelter). But the film is not just about a bunch of guys in grey suits selling (or failing to sell) Bibles: it’s about a way of life under capitalism, and the toll it takes on those who follow it. Amongst the four or five salesmen we see (each of whom have animal nicknames), Paul “The Badger” Brennan is the one who stands out — hollow-eyed, with a punchy, almost angry, insistence on trying to win over people, which he is finding increasingly difficult (you can imagine him being played in a film by Bryan Cranston). He holds dear (whether for personal or business reasons) his Irish Catholic background and frequently lapses into an almost-mocking Irish accent when talking about his customers, but he also fails to see how poor so many of them are, how little need they have for a deluxe new $50 Bible for their home, and how stretched they’d be to afford it. Because that struggle to keep going — whether Paul in his selling, or the families he’s selling to — is another of the film’s themes. You get the sense that it will never work out, and the black-and-white photography and the men’s identical grey suits and salaryman demeanour make it seem (and must have surely seemed even on release) as a document out of time, bound never to fit in, like the product they’re hawking.
FILM REVIEW: Criterion Collection
Directors Albert Maysles, David Maysles and Charlotte Zwerin; Cinematographer Albert Maysles; Length 91 minutes.
Seen at a friend’s home (DVD), London, Sunday 2 October 2016 (and earlier on VHS at home, Wellington, early-2000s).