I’ve already done a week themed around NZ films, but look, I’m here in this country now, and I’m doing another, because I have, after all, seen more of them since arriving. There’s a new one out this week called Cousins, so I’m aiming to finish the week with a review of that, but in the meantime, this documentary I’m reviewing below is the first 2021 film I saw in cinemas, and it brings me up to a speed a bit with the years I missed while in, um, exile? It’s also worth thinking about because it’s at least partially a portrait of an underprivileged area of Auckland, Papatoetoe specifically, which has been much in the NZ news recently for being where some Covid-related lockdowns have originated, largely because its residents hold the lower-paid jobs for large international industries located nearby, including the airport.
Having recently relocated to NZ after a couple of decades away, it’s fair to say I was familiar with precisely none of the people in this film (aside from the American rappers who show up or are referenced periodically). I don’t know the South Auckland-based music label this documentary is about, I don’t know the key figures in that company, and I don’t even know any of the musical acts, but the very least I take from it is that there was and is plenty of talent in this impoverished part of NZ’s largest city. It’s a story of two grifters, young lads from difficult backgrounds who’d dropped out of high school and we’re trying to get their lives back on track in their early-20s via business college, who soaked up the lessons quickly and decided to start an empire on the streets of Papatoetoe (literally, not just making music, but owning food outlets, a barbers shop, office space, and who made much of their money via T-shirt sales). Although things go the route you sort of expect them to, along the way Dawn Raid Entertainment seem to have done a lot of good for their community, even if it is initially odd seeing this ginger-haired white guy explaining how his line of t-shirts reclaims derogatory terms used for Pacific Islands people (and perhaps, hidden in there somewhere, you can see a slight haze of hagiography even if not all the label’s artists in their interviews are quite as positive about its founders as the film tries to be). Ultimately it’s a documentary about community, and though I went in not knowing anything about the scene it covers, I ended up feeling rather fondly towards the two.
Director Oscar Kightley; Writers Matthew Metcalfe and Tim Woodhouse; Cinematographer Fred Renata; Length 98 minutes.
Seen at the Light House Cuba, Wellington, Thursday 28 January 2021.