NZIFF 2021: Pleasure (2021)

Somehow even amongst the more solidly film festival fare at Whānau Mārama – New Zealand International Film Festival, Sweden’s Pleasure manages to stick out, not least because it is very much set in the USA and is about a subject that feels somehow inextricably linked to LA, which is the adult film industry. And yet it’s still a festival film, an arthouse drama, a film that is about people working within that industry without (at least I don’t think) being exploitative or shaming, which most films dealing with the topic tend to do. It’s hardly uplifting, of course, but I admire what it does, though I daresay it will be controversial.


Isn’t it odd the way that films titled for an abstract noun with largely positive connotations often entirely lack that quality (my mind goes to films with titles like HappinessJoy and so forth). Well, it’s much the same here, although to my mind this film at least avoids the pitfalls of being preachy and moralistic. This is a film about Linnéa (Sofia Kappel), a young Swedish woman who travels to LA to get involved in the p0rn industry under the soubriquet Bella Cherry, but the film is not really interested in why she made that choice or about wagging its finger at her for having made it. As far as we see in the film, Bella just wants to do something she enjoys, and while her experiences aren’t uniformly positive, there’s a camaraderie that grows between her and others in the same industry that develops over the film. And though it could be said to sour towards the end, it’s not played for high melodrama or camp (as in, say, Showgirls) but instead is allowed to have a complex emotional range, chiefly expressed in the relationship between Bella, her imperious arch-rival (at least in Bella’s head) Ava, and her housemate Joy (Revika Anne Reustle), who falls lower down the pecking order it seems.

All of the cast seem to be taken from the adult film industry, and in most cases give pretty believable naturalistic performances, even the sleazier agents and directors. And while it is clearly going to be a divisive film, to my mind it doesn’t play as exploitative, but instead has a certain kinship to, say, Sean Baker’s films. There’s a beauty to all this mess, but primarily this a drama charting the messy but often healthy relationships that develop, as well as the pitfalls too. These latter are not exclusively amongst male-dominated sets, but are certainly exacerbated by certain male egos, and there’s a striking contrast made between the carefully delineated consent and constant attention she’s given in a bondage video directed and staffed by women, and a rather more naturalistic depiction of rough sex in a video made by men. Plenty of this is at times quite disturbing, but the film is judicious and balanced in its depiction of a sordid world.

Pleasure (2021)CREDITS
Director Ninja Thyberg; Writers Thyberg and Peter Modestij (based on Thyberg’s short film); Cinematographer Sophie Winqvist Loggins; Starring Sofia Kappel, Revika Anne Reustle; Length 105 minutes.
Seen at Roxy, Wellington, Wednesday 17 November 2021.

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