Criterion Sunday 120: How to Get Ahead in Advertising (1989)

There’s a gleeful absurdism at work here that’s hard to deny has some pleasure, though I found it overwrought, almost stretching too hard to be considered “cult” (familiar territory for director Bruce Robinson, this being his follow-up to Withnail and I). It’s a High Thatcher British culture media satire and Richard E. Grant is its high priest, an ad exec pushed over the edge by zit cream, forced to account for his work to a boil that grows from his neck and threatens to take over his identity and his life. There’s a do-you-see #SATIRE quality that I find strained, but maybe it’s the very soul of anarchic comedy genius. It certainly has its admirers, and Grant certainly isn’t sparing any actorly extreme in his dual-role performance.

Criterion Extras: Aside from the transfer and the liner notes, there are no extras here.


FILM REVIEW: Criterion Collection
Director/Writer Bruce Robinson | Cinematographer Peter Hannan | Starring Richard E. Grant, Rachel Ward | Length 94 minutes || Seen at a friend’s home (DVD), London, Sunday 18 September 2016

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